A sequence lets you create a structured outreach journey instead of sending one message to every prospect at the same time.
A basic LinkedIn sequence can include:
Connection request
Waiting period
Follow-up message
Additional follow-up
Stop condition when the prospect replies
Build Your Sequence
Open the campaign sequence builder.
Add your first LinkedIn action.
Select the connection request step when appropriate.
Add a delay.
Add the first follow-up.
Add another delay.
Add additional follow-ups if needed.
Review your conditions and stop rules.
Save the sequence.
Writing Follow-Ups
Each follow-up should add value.
Avoid sending:
Just following up.
Instead, provide a reason for continuing the conversation, such as a useful resource, relevant observation, or direct question.
Tips
• Keep sequences short and purposeful.
• Don't repeat the same message.
• Give prospects enough time to respond.
• Stop messaging when a prospect replies.
• Personalize the first message whenever possible.
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